Keyword research is the backbone of any successful SEO strategy. But how do you find the right keywords for your business? And once you have them, how do you use them effectively in your on-page SEO? In this guide, I will dive deep into the art and science of keyword research, answering all your burning questions and giving you a roadmap to SEO success.
So, how do you find these keywords for your website?
- Think About Your Business: Let’s say you have a bakery. What do you sell or offer? You might sell cakes, cookies, bread, and muffins. These are your starting words.
- Use Special Tools to Find More Words: There are computer tools that can help you find more keywords. Some of these tools are made by Google (Free), and others have names like Ahrefs (paid) or SEMrush (Paid).
When you type your starting words into these tools, they will show you other words that people are searching for. For example, if you type in “cakes,” the tool might show you words like “chocolate cake,” “birthday cake,” or “cake recipe.”
- Look at How Popular the Words Are:These tools will also tell you how many people are searching for these words and how many other websites are using them. This helps you pick the best words for your website.
Keyword research is a foundational element of SEO. By understanding and targeting the right keywords, you can drive more traffic to your site and achieve better search rankings. Remember, SEO is not just about getting visitors to your site but about getting the right kind of visitors.
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