A Little Backstory on Schema Markup
Back in 2011, big names like Google and Bing got together. They wanted to help search engines understand websites better. So, they created Schema.org, a guide to making web content clearer.
Why Bother with Schema Markup?
Here’s the thing: schema markup can make your website shine in search results. It gives users more information right away, which can lead to more clicks for you.
How Does It Help SEO?
Imagine search results as a buffet. Schema markup makes your website’s dish look and taste better. It can lead to special displays in search results, making users more likely to choose you.
What's Schema Markup in Local SEO?
Think of local SEO as a spotlight on local businesses. Schema markup is like giving that spotlight a clearer focus. It tells search engines about business hours, location, and more. So, when someone searches for a local business, the search engine knows exactly what to show.
Do You Really Need Schema Markup?
Not a must, but it’s like adding an extra layer of polish to your website. It can make your website stand out and be more user-friendly.
How to Check for Schema Markup?
Google has a tool, the Structured Data Testing Tool. Pop your website’s link there, and it’ll show if you have schema markup.
Getting Started with Schema Markup
What’s Your Content Type?
Figure out if it’s an article, product, event, etc.
Use a Helper Tool:
Google’s tool can help you make the right code.
Put the Code on Your Page:
Add it to the right spot on your webpage.
Test It Out:
Use Google’s tool again to make sure it’s working right.
Need More Help with Schema Markup?
- Schema.org: The official guide to structured data.
- ChatGPT: A handy tool to help make schema markup.
- Simple Guide to On-Page SEO: More easy-to-understand tips on SEO.
Schema markup is a tool. It can help your website communicate better with search engines and stand out in search results. It’s worth a look if you want your website to be the best it can be.
