What is Anchor Text in Seo?

Orange graphic chain symbolizing website links for an SEO blog post.
What are those clickable words in a website link? They're known as anchor texts, playing a important role in Anchor Text in SEO Optimization. Our beginner-friendly guide to grasp the essence of anchor text and its significance in steering users and search engines. We've distilled the topic into straightforward explanations, ensuring clarity without the technical jargon. Discover how these modest web signposts can profoundly enhance your website's visibility and user experience.

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What is anchor text in SEO with example?

Anchor text in SEO refers to the clickable words in a hyperlink on a website. Think of it as a label on a button; when you click it, you’re taken to another page or website. It’s a way to provide a hint about the content of the page you’re linking to, both for users and search engines.

For example, consider a website about baking. On one of its pages, there’s a sentence that says, “Check out our favorite homemade apple pie recipe.” In this sentence, the words “homemade apple pie recipe” are underlined and in a different color, indicating it’s a clickable link. This clickable part, “homemade apple pie recipe,” is the anchor text. When users click on it, they expect to be taken to a page that provides a recipe for homemade apple pie.

🔗 Icon Representation: The chain link icon often represents hyperlinks or anchor texts on many platforms.

Visual Representation of How Anchor Text is Coded:

<a href="https://example.com/apple-pie-recipe">homemade apple pie recipe</a>

Breaking Down the Code:

  1. <a> Tag: This is known as the “anchor tag.” It’s used to define hyperlinks in HTML, which is the language used to create web pages.
  2. href Attribute: Stands for “hypertext reference.” It specifies the URL (web address) to which the link points. In our example, the URL is “https://example.com/apple-pie-recipe”.
  3. Anchor Text: The visible, clickable text in the hyperlink. In our example, it’s “homemade apple pie recipe.” This is what users see and interact with on the webpage.
  4. </a>: This is the closing tag. Every opening <a> tag must have a corresponding closing </a> tag. It signals the end of the hyperlink.

Similarly, search engines use this text to understand the content of the linked page. It’s essential to choose anchor texts that are clear and relevant to the linked page’s content. This helps in improving the user experience and can also positively impact a website’s search engine ranking.

In short, anchor text is a small but crucial element in SEO, guiding users and helping search engines understand your content better.

How to Optimize Your Anchor Text Strategy for SEO?

1. Understand Different Types of Anchor Text: Familiarize yourself with various anchor text types like Exact Match, Partial Match, Branded, Generic, Naked URLs, and LSI Keywords.
2. Maintain Relevance: Ensure the anchor text aligns with the content of the linked page. Avoid misleading texts.
3. Diversify Your Anchor Text: Use a mix of different anchor texts. Repeatedly using the same can appear spammy.
4. Keep It Natural: Anchor texts should fit seamlessly into the content. Avoid overstuffing with keywords.
5. Prioritize Internal Linking: Link to other relevant pages on your site to guide users and distribute page authority.
6. Avoid Over-Optimization: Overdoing anchor text optimization can lead to penalties. Maintain a balanced profile.
7. Use Descriptive Anchor Texts: Opt for descriptive texts over generic ones like “click here.”
8. Monitor Backlink Profile: Regularly check incoming backlink anchor texts using SEO tools.
9. Stay Updated with SEO Best Practices: SEO is dynamic. Keep abreast of the latest guidelines and practices.
10. Test and Analyze: Review your strategy’s performance and adjust based on analytics.

How Does Anchor Text Affect SEO?

1. Relevance and Context: Anchor text provides search engines with context about the content of the linked page, helping them understand its relevance to specific search queries.
2. Backlink Profile: The anchor text of incoming links contributes to a site’s backlink profile, influencing its search rankings.
3. User Experience: Descriptive anchor texts enhance user experience by indicating what to expect from a link.
4. Keyword Ranking: Specific anchor texts can boost a site’s ranking for those keywords, but it’s essential to avoid over-optimization.
5. Trust and Authority: Branded anchor texts can help establish a site’s trust and authority in its industry.
6. Avoiding Penalties: Maintaining a balanced anchor text profile is crucial to avoid search engine penalties.
7. Internal Linking: Descriptive internal links improve site structure and help distribute page authority.

Best Practices for Anchor Text

To make your anchor text work well for both users and search engines:

1. Keep It Relevant: The anchor text should match the content of the linked page. For instance, “apple pie recipe” is apt for a page about apple pies.
2. Vary Your Anchor Text: Diversify the anchor text for links pointing to the same page.
3. Keep It Natural: Avoid keyword stuffing. Opt for “Click here for apple pie recipe” over “best apple pie recipe homemade delicious.”
4. Short and Sweet: Use concise words that aptly describe the linked page.

What Not To Do With Anchor Text

1. Avoid Overusing Exact Match: Repeated use of the same exact match anchor text can appear suspicious to search engines.
2. Avoid Being Too Generic: Overusing phrases like “click here” doesn’t provide much context.
3. Avoid Over-Linking: Excessive links in content can confuse readers.


Anchor text is a small but essential part of a website. It helps guide users and tells search engines about the content of linked pages. By following these simple guidelines, you can make your website more user-friendly and improve its visibility in search engine results.

If you’re interested in further enhancing your website’s SEO, consider exploring the following resources:

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