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How to Write Meta Descriptions: What Google Isn’t Telling You

3D character standing behind a web browser, holding a pen, writing a meta description.
The secret behind crafting compelling meta descriptions that search engines love. What's the one thing you might be missing?

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Meta descriptions are more than just a technical on page seo check list item. They’re your first handshake with potential visitors. But how do you craft one that stands out? Let’s unravel the mystery.

The Secret Behind Meta Titles

A meta title isn’t just a title; it’s the bold promise you make to your readers. It’s the first thing they see, and it needs to grab their attention. But what makes a meta title irresistible?

How to Write Meta Descriptions

Think of a meta description as a short ad for your webpage. Here’s how Google suggests you write them:

  1. Make Each One Unique: Every page on your site is different, so its description should be too.
  2. Add Useful Info: If you’re writing about a blog post, maybe mention the author or when it was written.
  3. Auto-Generate for Big Sites: If your site has many pages, you can use tools to create descriptions. Just make sure they make sense to readers.
  4. Keep It Clear and Relevant: Your description should give people a good idea of what they’ll find on your page.

Meta Description Examples: The Good, The Bad, and The Ugly

Ever wondered what a stellar meta description looks like? Or how not to do it? Let’s dive into some examples:

  • Good: “Discover 5 ways to cook eggs that’ll impress anyone. Want to know the secret to the perfect scramble? Click in.”
  • Bad: “This is a page about eggs.”
  • Ugly: “Eggs. Eggs? Eggs!”

What is the Standard Meta Description?

There’s no one-size-fits-all answer. But a good rule of thumb is to keep it between 150-160 characters and make sure it describes your page well.

What is a Good Meta Title?

A good meta title is like a headline for your page. It should tell users what the page is about in a few words. For a baking blog, a good title might be “Quick Chocolate Cake Recipe.

Wrapping Up

Meta descriptions might seem small, but they’re important for getting people to visit your site. By writing clear and engaging descriptions, you can make your site stand out in search results.

Need Some Help? If all this SEO talk feels overwhelming, don’t worry. There are Seo experts out there who can help you get it right. Consider hiring one to give your website a boost. Contact Us 

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