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The Secrets To Friendly SEO Images: Are You Making These Common Mistakes?

A set of contrasting images depicting good and bad SEO practices with images on a website.
When you're building or updating a website, images play a big role. But did you know that how you handle those images can impact your site's SEO? Let's break it down in a way that's easy to understand.

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Images are a crucial part of any website’s on-page optimization checklist. They can make your content pop, explain complex topics, and even boost your site’s SEO. But how do you ensure your images are helping, not hindering, your website’s performance? Let’s break it down step by step.

1. Picking the Right Image

The first step is to choose an image that complements your content. It should be relevant, high-quality, and visually appealing. Remember, the image represents your content, so choose wisely!

2. Naming Images for SEO

Once you’ve picked the perfect image, it’s time to name it. Instead of leaving it as “IMG_001.jpg”, give it a descriptive name that reflects its content, like “fresh-apples-on-tree.jpg”. This helps search engines understand what the image is about.

3. Understanding SEO Images

An SEO image isn’t just any image. It’s optimized for search engines, meaning it’s the right size, format, and has a descriptive file name and alt text. This makes it easier for search engines to index and rank.

4. What Makes an Image SEO-Friendly?

SEO-friendly images are more than just well-named. They’re also compressed for web use, have relevant alt text, and are used in a context that matches their subject.

5. Creating an SEO Image

To create an SEO image:

  • Start with a high-quality original.
  • Compress it without losing too much quality.
  • Name it descriptively.
  • Add relevant alt text, title, and captions.

6. Image Size Matters

Big images can slow down your website. Aim for images that are optimized for web use. As a general rule, keep your images under 100 KB for faster loading times.

7. Speeding Up Image Load Times

To make your images load faster:

  • Use tools like TinyPNG or to compress them.
  • Consider using a Content Delivery Network (CDN) to serve your images.

8. Crafting Product Images

For e-commerce sites, product images are key. Ensure they’re clear, show the product from multiple angles, and have a zoom-in feature. Remember, your customers can’t touch or try your product online, so your images need to do the selling.

9. Creating Images for Your Website

When creating images:

  • Use tools like Canva or Photoshop.
  • Ensure they match your brand’s style and colors.
  • Always prioritize quality.

10. SEO-Friendly Attributes: Alt, Title, Caption, and Description

Lastly, to make your image SEO-friendly:

  • Alt text: A short description of the image, like “fresh apples on a tree”.
  • Title: A brief title for the image, often similar to the alt text.
  • Caption: A short explanation or comment about the image.
  • Description: A more detailed explanation of the image.
Sample: If you’re ever unsure about crafting these attributes, tools like ChatGPT can help. For instance, you can prompt: “write an alt text, caption, description for an image of a sunset over a calm beach”, and get a detailed response.

Images are more than just visual aids. When optimized correctly, they can boost your site’s SEO, improve user experience, and even increase conversions. So, take the time to make your images work for you!

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